KyivPost has returned to the practice of restricting its online content only to subscribers. This is a very dumb idea because many more people (including those who don't speak Ukrainian or Russian) will go somewhere else rather than paying to subscribe to something that a) isn't unique; and b) outdated, like every newspaper these days.
However, I admit I may be wrong and thousands are rushing to pay to read this newspaper. But I remain skeptical because of the question popping in my head over and over: "Why?"
